For more than eighteen years, I was part of the Square Enix Europe in-house creative team, helping shape the visual identity of some of the most iconic franchises in gaming. From global blockbusters to cult favourites, I worked across virtually every title released during that time, spanning console, PC, and mobile platforms. My role evolved with each generation of hardware and each shift in the industry, but the core mission remained the same: create bold, engaging, and emotionally resonant design that connected players to the worlds they love.

Working within an integrated creative department gave me the opportunity to influence every stage of a campaign. I developed packaging that stood out on shelves and digital storefronts, crafted advertising that cut through the noise, delivered point-of-sale experiences that pulled players in, and produced trade show environments that immersed fans and partners alike. As digital and social media became dominant, I expanded into motion graphics, online content, and platform-specific marketing, ensuring that each title’s visual language stayed consistent and impactful across every touchpoint.

These eighteen years reflect not just a body of work, but a deep commitment to creativity, collaboration, and elevating the storytelling power of games through design.

All products shown on this page are the property of Square Enix. All assets © Square Enix. Used for portfolio demonstration only.